CPQ strategy

May 25, 2025

CPQ Document Generation: Modernizing Sales Quotes

Simplify your quoting process with modern CPQ document generation. Quickly deliver clear, accurate quotes and close deals faster.

cpq document generation

Are Your Sales Quotes Making an Impact?

When your sales reps send out quotes, do they clearly communicate value and professionalism? Or are they easily overlooked? Many businesses still use spreadsheets, long email threads, or basic PDFs. But these often fall short for today’s well-informed buyers.

Upgrading your CPQ (Configure, Price, Quote) documents helps your team share value clearly, work faster, and win more deals.

Why Effective CPQ Document Generation Matters

Today's buyers do extensive research online before they contact sales teams. Over 80% of buyers explore their options independently, meaning your quotes need to immediately demonstrate accuracy, clarity, and professionalism.

Fast Responses Help You Win More Deals

Quick responses are critical in sales. Research indicates the first vendor to deliver a clear, accurate quote often secures up to 80% of deals. Automated CPQ solutions make quoting faster and easier. Sales reps can quickly send accurate, personalized quotes—making it easier to close the deal.

Accurate Quotes Build Customer Trust

Mistakes in quotes damage buyer confidence. Manual quoting, like spreadsheet entries, increases the chance of errors in pricing or line items. Modern CPQ tools automate accurate configuration pricing and standardized quote templates, reducing mistakes and building trust.

Why Move Beyond Traditional Quoting documents for CPQ?

Manual quoting processes, such as spreadsheets and extensive email chains, consume valuable time and frequently cause errors. Static PDFs, though common and reliable, may not fully communicate dynamic product offerings or engage buyers effectively.

 

Recommended Customer Stories

CPQ Case Study Fabtek
Case Study: Fabtek

Fabtek deliver detailed, accurate quotes 50% faster to scale their operation and increase sales.

Learn More

CPQ Case Study: Penlon
Case Study: Penlon

Penlon revolutionized their entire quoting process, eliminated errors and increased capacity.

Learn More

cpq case study eurotherm
Case Study: Eurotherm

Quote time by more than 50%, automatically generating part numbers and pricing.

Learn More

 

The Future of Quoting: Web-Based Proposals

Interactive web proposals are an emerging method for delivering quotes. Unlike standard PDFs, web proposals offer personalized information, interactive calculators, and detailed datasheets. Buyers can interact with quotes and adjust product options in real time. This keeps them engaged and helps them make faster, smarter decisions.

Use Customer Insights to Boost Sales

Advanced CPQ solutions provide analytics to help sales reps understand customer interactions with proposals. Knowing what interests your buyers lets your sales team follow up effectively, personalize interactions, and close deals faster.

 

Transforming Your Sales Process with Modern CPQ

Easily Handle Complex Quotes

Complex products, configurations, or multiple pricing options often confuse sales teams and buyers alike. Modern CPQ software simplify this with guided selling techniques and intuitive templates. Sales reps can effortlessly generate accurate quotes, even for complex deals, enhancing customer confidence.

Grow Sales Through Upselling and Cross-Selling

Effective CPQ document generation includes upselling and cross-selling options directly within quotes. Clearly showing complementary products or services encourages buyers to consider additional items, increasing revenue without complicating the quoting process.

Better Sales and Marketing Alignment

Sales and marketing collaboration is essential for customer satisfaction. CPQ solutions help marketing teams add targeted content to sales quotes. This keeps messaging consistent, improves the buyer experience, and leads to better sales results.

 

 

Integrating CPQ and Proposal Management

magine your sales team is answering a big oil and gas tender. The RFQ includes many technical specs, pricing options, and compliance rules. Multiple stakeholders, including engineers, sales managers, and procurement experts, need to collaborate efficiently to craft the winning proposal.

When your tools aren’t connected, updating quotes can get confusing. A small change in pricing or product setup can lead to errors, delays, or even lost deals.

By linking a CPQ tool like XaitCPQ with a proposal platform like XaitPorter, your team can handle complex tenders with ease.

Every time engineering updates a product or pricing makes a change in XaitCPQ, the proposal in XaitPorter updates automatically. This cuts out manual errors, keeps your documents consistent, and helps your team respond faster—so you can win more deals.

 

Why Prioritize Modern CPQ Document Generation?

Your quoting process is critical to winning deals. Modernizing it through CPQ solutions ensures your sales team appears responsive, professional, and knowledgeable. Reducing manual work means sales reps can spend more time engaging customers, building relationships, and winning deals.

Using PDFs or online proposals? Add automation, accurate prices, and upsell options to help your team sell more.

With tools like XaitCPQ and XaitPorter, it’s easier to meet buyer needs, stay ahead, and grow sales.

With clear quotes, simple steps, and engaging proposals, your team can move from quote to close with confidence—and win more deals.

Cheryl Smith is a Senior Proposal Specialist with over 20 years of experience in government contracting.

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