Travis Baldwin, Director of Global Business Development for Capital Goods at Xait, discusses digitization in the capital goods sector. Travis explains how digitization is key to capital goods' long-term relevance and the changes that will be needed, or prompted by, digital transformation in manufacturing. Listen for three action items you can use today.
Silje is the Chief Marketing Officer of Xait. She holds a Bachelor in Marketing Communication and an Executive Master in Business Administration. She is an analytical, efficient and results-focused marketing and communications professional and her career spans over 15 years within real estate, oil & gas and IT. When Silje is not busy growing the Xait brand, you can find her at her family cabin in picturesque Sirdal, Norway, hiking, trekking and cross-country skiing.