Empower your sales team with proposal software

Empower your sales team with proposal software

Silje Stensland
24. Feb 2020 | 3 min read

Empower your sales team with proposal software

Writing a proposal is all about selling. The purpose of the proposal is to close the deal with the prospect. In a word, to win.

The reality is that you won't win with a well-written document that only provides raw details and facts about your services but doesn’t sell them. 

As opposed to sales meetings, a proposal is one-way communication that doesn’t let you counter the prospect’s arguments or resistance about buying your services.

At the same time, the prospect is a sophisticated buyer and doesn’t really care what your services are, but instead how your product or service will help meet their needs and solve their problems. They need to see details of your proposed solution and evidence of your capabilities, not marketing material or sales fluff. Over-sell, and you may fall flat.

So how do you differentiate yourself from the competition and clearly demonstrate to the prospect why you should be selected?


Arm your sales team

To convince an educated buyer that you’re the best choice, your selling approach has to be strategic. Understand what you need to win, understand your prospect, and make your message stick with the evaluators. Build facts, information and evidence that sell

without the marketing hype.

That said, positioning yourself as the best choice is easier said than done when you’re struggling to meet deadlines and lack control of your proposal process. When you’re cobbling documents together, battling formatting, and receiving content last minute.

Your sales team may be top of the line, but it’s hard to create a winning proposal when, at 4 am on the day of the deadline, they realize that vital parts are missing, and are forced to submit one big ‘Frankenstein’ document – different fonts, wrong numbering, and graphics all over the place.

There’s a way out of this quagmire. Have your sales team start using the secret weapon for winning more business: proposal software. 

As a proposal manager, one of the greatest impacts you can make is to empower your team with the right tools to reach and sell to the sophisticated buyer. 


Position yourself to WIN

A good co-authoring and automation solution makes formatting, numbering and layout a breeze. It streamlines and simplifies your entire proposal process, giving you control of team progress, and how much work remains.

This means your sales team can focus on what matters the most – effectively collaborate to produce clear, concise and compelling proposals that are a cut above the competition.

Empower your sales team with proposal software and give them everything they need to create high-quality sales documents that convince your prospective clients to choose you.


download winning proposals


Silje Stensland

Silje Stensland

Silje is Marketing Manager of Xait. She holds a Bachelor in Marketing Communication and an Executive Master in Business Administration. She is an analytical, efficient and results-focused marketing and communications professional and her career spans over 15 years within real estate, oil & gas and IT. When Silje is not busy growing the Xait brand, you can find her at her family cabin in picturesque Sirdal, Norway, hiking, trekking and cross-country skiing.

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