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Xait – a True Industry Thought Leader

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Eirik Gudmundsen



5 min

2020 marked Xait’s 20th anniversary. Our journey from startup to internationally acclaimed software vendor has been an Xaiting one, to say the least. Along the way, we have been continually adapting and evolving to meet the needs of our customers and the industry as a whole.

For our anniversary, I reflected on our two decades in business and identified three key assets that have made our company a market leader. This time, I’ll address three key aspects of our solution and our organization that I believe make us a thought leader in our industry.

Our four core values – being Trustworthy, Efficient, Xaiting and a Thought Leader both for our employees and for you as our client – define our beliefs, culture, and the way we work. Each employee within Xait is committed to these values.

But what does it mean to be a thought leader as a company?

Let’s take a look at how Xait, as a solution and culture, lives up to this core value.


1. XaitPorter is Built Upon Thought Leadership

Our flagship software solution and the pillar of our company, XaitPorter, is in its essence thought-leading. How so? Because we have built it to be content-centric rather than file-centric. In terms of team collaboration on documents, this puts XaitPorter into an entirely different category than comparable systems.

A content-centric solution, fair enough – but what does this mean in practice? What is so ‘thought leading’ about it?

Here’s what. Unlike typical document collaboration tools, which are designed for file sharing (think Word), XaitPorter enables knowledge workers to truly focus on what matters most in highly complex, high-stakes business document production – content. 

Today, this may sound all too obvious; isn’t it a given that a modern-day document collaboration solution used by enterprises allows you to focus on content and enables co-authoring? In a word, no. When XaitPorter was introduced, this capability was essentially revolutionary. Twenty years later, it still is for many companies.

Many popular file-based systems are very good at providing a platform for file sharing, but they are not well-suited for creating large and complex documents. When you start out with files instead of a central content repository in a database, you’re already setting yourself and your team up for frustration. Everything you do from that point on to create a complex document will have to be a time-consuming workaround.

The content-centric nature of XaitPorter, on the other hand, enables co-authoring that brings about a whole new level of controlled, parallel team collaboration around a company’s most important documents. As such, XaitPorter is so much more than a writing tool or a standard collaboration tool – it is built on the thought-leading concept of an enterprise-wide content database.

2. Our Company Culture Embraces Creativity and Fosters Innovation

Having thought leadership as a core value means we systematically evolve both our organization and our software solutions. Every day, we continue to build a workplace that allows creativity and new ideas to be explored, emerge, and thrive.

At Xait, we don’t treat workplace diversity as a compliance obligation. We know that diversity is fundamental to the success of our company and the well-being of our employees. To be diverse is to be inclusive, and to be inclusive is to create a healthy and accepting environment for employees. Everyone working at Xait, no matter their background or level of experience, is welcomed to add their perspectives and to challenge accepted beliefs.

Building an open-minded innovation culture positions us to continue developing thought-leading content-centric features and solutions that can further add value to our customers. For instance, we are currently running a project where we apply AI and Machine Learning to help our customers get more business value from their content, in turn enabling them to win more deals.


Read more: How to Lead An Organization from a Distance


3. We Keep Our Finger on the Pulse of the Industry (to Provide Insight and Solve Problems)

A thought leader offers unique guidance, inspires innovation and influences others, based on their expertise and perspective in a niche or sector. Leading companies can have great ideas, but true thought-leading companies at the forefront of their industry have the courage to express their ideas and inspire others to implement them.

This is what we do at Xait.

We use our web and social media presence as a platform for thought leadership. In addition to frequently publishing blog articles, guides and whitepapers – developing a steady stream of regular readers and followers – we publish guest posts on industry-related blogs.

Also, we run our own podcast, The Xait Factor,  where we explore industry best practices and monitor the latest trends. What’s more, we regularly get invited to share insight and take part in industry conversation on thought-leading podcasts. Podcasting allows us to learn from other key players in the industry.

As a thought leader organization, you need to stay on top of what's happening so you can share and comment on trends. This is why at Xait, we constantly learn about our industry, as well as the macro forces at work in the broader economy. We are a member of AIIM (Association for Information and Image Management), a forum that allows us to share and gain expertise and insight.

Being a thought leader requires us to be forward-thinking, but we also have the discipline to study market dynamics to find patterns. From there, we combine what we have learned with our innovation, vision and software solutions to solve real-world problems and achieve actual business results for our customers.



Attaining the status of ‘thought leader’ is an elusive goal that many businesses strive for. For Xait, however, the concept is embedded in everything we do, from product development, recruitment and training to marketing, sales and customer success.

  • Our industry-agnostic co-authoring and automation solution is built on content, not on files – making a fundamental difference in an enterprise content-generating process.  
  • Our team (which we like to call OneXait) operates with thought leadership as a foundation for bringing next-generation solutions to market.
  • Our communications, launches, partnerships and corporate initiatives continue to be a source of influence shaping our market sector.


Author picture

Eirik Gudmundsen

As Chief Executive Officer of Xait, Eirik Gudmundsen brings 18+ years of experience in developing industry-leading software technology for the Oil & Gas industry. Eirik also has 6 years of international experience in Marketing and Sales, both as regional leader of Middle East and Asia Pacific based in Kuala Lumpur, as well as Global Sales & Marketing leadership roles based in Stavanger, Norway. Eirik is passionate about family, work and music. He enjoys listening to a lot of different genres from Pop & Rock to Jazz & Soul. On the odd occasion he also records and plays music, both on his own and with his band Action At A Distance.

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