Proposal Development Process: Mastering the Game
30.04.2024
-6 min
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Jeremy Widener
30.04.2024
-6 min
A proposal development process delivers a significant competitive advantage. It lays the foundation for a well-structured and responsive proposal that distinguishes your solution. And it facilitates tactical writing for more compelling and evidence-based proposals that persuade readers.
Winning proposals don’t just happen by accident. In this blog we’ll outline an efficient proposal process for crafting a proposal that stands out.
Understanding the opportunity is like understanding the game you’re playing. If you don’t understand the rules, you’ll write a proposal that misses the mark. A strong understanding allows you to craft a proposal that is personalized and impactful. You’ll demonstrate you understand their problem, as well as make your proposal stand out from the crowd.
Planning for proposal development is like project management for building a house. Both require a solid foundation and a thoughtful plan to succeed. Planning your proposal helps you avoid content bottlenecks and last-minute compliance hiccups. It also helps you maximize your time and resources budget step by step.
Why are you the best choice? Crafting a strategy helps you consistently demonstrate your expertise and showcase your value. Without a lot of rewriting. This sets you apart from generic proposals, and positions you as the ideal partner to tackle the challenge.
Proposal writing is a team sport. By bringing together experts with the right skills at the outset, you ensure you can address every aspect of the client’s needs. This collaborative approach allows you to leverage diverse expertise, leading to a strong, more well-rounded proposal. It also helps you best invest your time and resources.
An informative proposal uses clear explanations, relevant data and insightful analysis to empower your readers. A compelling narrative weaves those facts and figures into a persuasive story that captivates readers. This writing combination connects with readers on an emotional level, leaving a lasting impression.
Bonus. Reusable content is a good start. But simply copying and pasting content written for someone else won't cut it with this client. Customize with relevant stories and details that provide context that resonates with these readers.
The review process ensures a polished, compliant and accurate document free of typos and grammatical errors. Reviews also identify gaps, or opportunities for strengthening your value proposition. Whether you use a color team review process or your own review process, reviews help you improve proposal quality and evaluation score.
Bonus. If time is running short, consider a hot wash. A hot wash focuses on review feedback that addresses core issues, such as strategy and approach. This helps you prioritize edits for revisions that truly strengthen your proposal's impact.
You’ve put in the hard work, and now it’s time to wow your client. Double-check deadlines and submission requirements.
Win, lose or draw, every proposal experience holds valuable lessons learned. Take some time for a debrief discussion. A debrief helps you understand what worked well and what could be improved.
Proposal management software can significantly streamline and improve the proposal development process. In fact, industry research demonstrates;
XaitPorter helps teams write proposals 70% faster without sacrificing quality:
"For the experts, we’ve bought them more time to write...
For the executives, we’ve bought them more time to consider the strategy, weigh the risk and the return. That’s a big win. That’s buy-in."
- Jeremy Steward, Commercial Manager at Sulmara Subsea
Imagine ditching the scattered documents, reformatting, and last-minute scramble for:
Conquer your next proposal with accuracy and speed. With tools specifically designed to eliminate the heavy coordination lift and empower experts to deliver professional, stand-out proposals.
Read more: How to Write a Persuasive Proposal: Convincing Clients
Jeremy Widener
Jeremy have 11 years of experience in the solution software space ranging from customer success to sales to consulting. I believe strongly in relationship building and working with customers as partners. Optimizing use of solution software and leveraging success with the relationship to build growth and expand value.