Why do we write proposals using persuasive language techniques? Because persuasive language techniques help us appeal to the reader’s emotions, capturing their attention, and swaying their thinking to our point of view. We do this by weaving persuasive elements into our writing.
What are persuasive writing elements? What Aristotle, the father of persuasion, determined 23 centuries ago about persuasion is still in use today, from proposal writing to UX design, by anyone seeking to appeal to and persuade an audience.
Learn best practices to create winning proposals.
Meet our software
XaitPorter is the document co-authoring and collaboration solution that accelerates your process and improves your content quality.
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XaitProposal is the intuitive, self-guided proposal creation solution that optimizes your time for faster sales quotes and technical briefs.
- Take the search out of your content creation
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- Add rules and calculations
XaitCPQ is the business rules automation and guided-selling solution that reduces your time to price for peak productivity at higher margins.
- Take the hesitation out of your solution configuration
- Take the labor out of your formatting and numbering
- Take the repetition out of formatting and numbering
XaitRFI is the easy-to-use, Request for Information (RFI) response solution that accurately beats your deadlines in minutes, instead of hours.
- Take the guesswork out of your RFI response
- Take the hesitation out of your response process
- Take the time out of your formatting and numbering
XaitWebProposal is the self-guided tool for creating secure, custom and interactive microsites that engage buyers for greater impact.
- Take the wait out of your buying experience
- Take the delays out of your sales cycle
- Take the web development out of your sales process
XaitAI is a secure, closed-system, with Natural Language Processing (NLP)-based AI training to understand, analyze, suggest and assess customer content. *Currently available for XaitPorter.
- Take the delays out of your bid analysis
- Take the hesitation out of your proposal writing
- Take the cons out of leveraging AI
Discover our latest white paper:
The ultimate Proposal Management Checklist
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