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Five Top Sales Enablement Solutions to Consider

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Kevin Craine



5 min

Every organization needs to sell. Whether you’re a small startup or a multinational enterprise, at the end of the day you’ve got to make the sale to be successful. As selling and buying processes rely more on digital tools and assets, the adoption of sales enablement software has skyrocketed; experiencing a 343% increase over the last five years. Organizations see an increase in sales between 6% - 20% as a result. How can you cash in?

With all the sales enablement solutions available it can be hard to know which ones are right for you. Do you need a large integrated sales software suite like HubSpot or Salesforce, or more specialized applications built with specific tools and techniques? How can you integrate these tools with your other systems and workflows?

In this article, I have collected a handful of solutions that can empower your sales teams to sell more. Each offers a variety of unique tools to accomplish this objective; and in some cases offer additional features that increase their value in other areas.

Top Solutions to Help You Sell More

Winning sales teams require the right tools, attention, and investment in order to keep pace with the world’s leading companies. Here are five top sales enablement solutions to consider.

Number 1: HubSpot Sales Hub

HubSpot is the big kahuna of software products for inbound marketing, sales, and customer service. The company reported revenues of $1 billion in 2021. If you want some of that success to rub off on your sales team, you might want to consider HubSpot Sales Hub. It is a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics.

Sales Hub is built on the HubSpot CRM platform so your customer data, tools, and teams all come together in one environment. The resulting synergy boosts sales rep efficiency and increases team performance. Another plus is the ability to tap into a wide ecosystem of app and solutions partners to enhance and customize the capabilities to meet your specific needs. And, since it is HubSpot, it is scalable and simple to use.

Number 2: XaitCPQ

Speaking of integrated configure-price-quote (CPQ) functionality, another important sales enablement tool to consider is XaitCPQ. Formerly known as BlueprintCPQ, the cloud-based CPQ solution is now a part of the sales enablement platform offered by Xait, in which co-authoring and automation software XaitPorter is the flagship.

XaitCPQ captures all of your product, pricing, and business rules in one central place. Built with large, multi-national enterprise operations in mind, XaitCPQ can be used as a standalone software, in tandem with XaitPorter, and/or integrated with your organization’s  CRM and ERP system. It is ideal for automating and streamlining product configuration and quoting. Your teams have everything they need at their fingertips to close deals faster, with better collaboration, control, and transparency.

XaitCPQ can also be used on websites to capture data and perform complex calculations that make it easier for customers to buy from you. And since the Xait platform can be fully integrated with Salesforce, it makes it easier to sell to customers as well.

Number 3: Klue

Everyone is talking about Artificial Intelligence, but how can you use it to boost your sales? Consider Klue, an AI-powered competitive intelligence platform designed to help marketers collect, curate, and deliver actionable competitor insights that empower sales teams to win more business. It’s one thing to collect data; it’s another to derive truly useful and dynamic insights about your competitors. Klue does this by bringing together external competitive intel and internal knowledge from your team in the field. Teams can access the information wherever they are, giving organizations a distinct advantage in every competitive environment.

Number 4: Mediafly

It’s 2021, and the business of selling has changed. To really reach today’s buyers you need to craft a compelling message, engage collaboratively, and provide a value-based sales experience that is laser-focused on their unique challenges. Mediafly can help you do that. The technology combines interactive sales presentation tools, AI-powered content automation, seamless CRM integration, in-depth content usage analytics, and support for virtually any content type. That’s a mouthful, but the upshot is that Mediafly can be used for a quick-start, turnkey sales presentation application, or as a fully-customizable suite of sales enablement and content management tools.

Mediafly is used by a variety of small companies and startups, as well as big-name brands like Disney, Charles Schwab, and PepsiCo.

Number 5: SalesHood

It takes more than great software to succeed; it also takes great sales teams. Consider SalesHood as a tool to help you hire, train, retain, and enable the best. This all-in-one platform combines learning, video sales coaching, and selling into a streamlined system for remote teams. Teams and partners collaborate virtually to improve time to ramp, quota attainment, and sales velocity. You can optimize your training and onboarding processes with an integrated learning management system, prescribe learning paths by role, and automate just-in-time learning. Coaches and team leaders become more vital and effective with a number of templates and workflows designed to boost quota attainment. Other great features include vetted sales content and “win stories” delivered just-in-time for customer conversations.

Moving Forward

The complexity of selling has increased significantly. Sales leaders will need to leverage new technology and tools to succeed in our changing business environment. Look to these solutions and others to provide you with the tools you need to increase team success, boost the quality of buyer interactions, and maximize sales effectiveness. To make the most of your efforts, look for partners and suppliers with the right combination of capability, vision, and experience.


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Author picture

Kevin Craine

Kevin Craine is a writer, technology analyst, and an award-winning podcast producer. He is the host of "The Xait Factor" podcast and has listeners and readers worldwide. He was named the #1 Enterprise Content Management Influencer to follow on Twitter.

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