CPQ by industry

Jun 13, 2025

CPQ for Crane Manufacturers: Speed and Accuracy Built In

Quote complex cranes in minutes, not days. Discover how CPQ software helps crane manufacturers configure, price, and scale with CRM and ERP integration.

cpq for crane manufacturers

No two cranes are the same. Whether you’re manufacturing tower systems or truck mounted cranes, every quote must reflect unique technical specifications, safety standards, and customer requirements.

But when quoting is handled through spreadsheets and manual approvals, even the best teams run into delays, errors, and missed opportunities. For a modern crane manufacturer, quoting complexity can quickly become a barrier to growth.

As customer expectations rise and products become more configurable, the need for a structured, scalable approach becomes clear.

 

Where Traditional Quoting Falls Short

Many crane manufacturers still rely on spreadsheets to configure and price jobs. It works—until product options expand, teams grow, or quoting volumes increase.

Common challenges include:

  • Configuration errors when incompatible components are selected
  • Inconsistent pricing across reps, teams, or geographies
  • Slow approvals that delay response times and frustrate customers
  • Disconnected workflows, with quote data manually transferred between systems

This slows the sales process, reduces quote accuracy, and limits your ability to scale.

 

What a CPQ Solution Brings to Crane Manufacturing

A CPQ solution (Configure, Price, Quote), replaces manual tools with a rule-based, guided approach to quoting. It helps teams sell complex products quickly and accurately.

Here’s how it improves every step:

Configure

A guided CPQ product configurator ensures sales teams and partners only build valid crane models. Whether quoting a tower crane or a truck mounted crane, rules are enforced in real time—no guesswork.

Price

The system applies pricing logic based on your inputs—materials, services, regional rules, or discounts. You stay in control of margins and consistency across deals.

Quote

Branded, professional quotes are generated instantly, including product specs, terms, and delivery conditions. Everything is built for accuracy and speed.

This structure eliminates the risks of spreadsheet-based quoting while accelerating time-to-quote.

 

Built for the Crane Industry

While many CPQ platforms focus on standard products, XaitCPQ is designed to handle complexity. It supports the challenges unique to crane manufacturing—large BOMs, customized builds, multi-step approvals, and channel sales.

With CPQ software, crane manufacturers can:

  • Configure complex equipment with confidence
  • Apply pricing logic across markets and configurations
  • Support sales reps, dealers, and partners from a shared platform
  • Generate consistent, compliant quote documents automatically

It’s a quoting engine that adapts to how your business sells—without forcing you to change your model.

 

Recommended Customer Stories

CPQ Case Study Fabtek
Case Study: Fabtek

Fabtek deliver detailed, accurate quotes 50% faster to scale their operation and increase sales.

Learn More

CPQ Case Study: Penlon
Case Study: Penlon

Penlon revolutionized their entire quoting process, eliminated errors and increased capacity.

Learn More

cpq case study eurotherm
Case Study: Eurotherm

Quote time by more than 50%, automatically generating part numbers and pricing.

Learn More

 

Integrated with ERP and CRM Systems

Quoting doesn’t happen in isolation. That’s why XaitCPQ is integrated with ERP and CRM systems to ensure smooth handoffs between teams and tools.

Supported integrations include:

When quoting is integrated with ERP and CRM, your business avoids duplication, speeds up production handoff, and maintains accurate data across every function.

 

Enhancing Customer Experience and Sales Efficiency

Quoting isn’t just an internal process—it’s a customer touchpoint. Delays, mistakes, or unclear proposals impact how buyers perceive your company.

With XaitCPQ, you’re enhancing customer satisfaction by delivering faster, more accurate responses—while giving your team tools that support scalability.

Crane manufacturers using CPQ see:

  • Shorter quoting cycles
  • Reduced errors in configurations and pricing
  • Scalable quoting across direct and indirect sales channels
  • Aligned teams across sales, engineering, and operations

Your quoting process should support growth—not slow it down.

Configure Price Quote Software helps crane manufacturers configure, price, and quote with speed, accuracy, and confidence.

 

CPQ strategist with 15+ years of experience in sales productivity.

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