No two cranes are the same. Whether you’re manufacturing tower systems or truck mounted cranes, every quote must reflect unique technical specifications, safety standards, and customer requirements.
But when quoting is handled through spreadsheets and manual approvals, even the best teams run into delays, errors, and missed opportunities. For a modern crane manufacturer, quoting complexity can quickly become a barrier to growth.
As customer expectations rise and products become more configurable, the need for a structured, scalable approach becomes clear.
Where Traditional Quoting Falls Short
Many crane manufacturers still rely on spreadsheets to configure and price jobs. It works—until product options expand, teams grow, or quoting volumes increase.
Common challenges include:
- Configuration errors when incompatible components are selected
- Inconsistent pricing across reps, teams, or geographies
- Slow approvals that delay response times and frustrate customers
- Disconnected workflows, with quote data manually transferred between systems
This slows the sales process, reduces quote accuracy, and limits your ability to scale.
What a CPQ Solution Brings to Crane Manufacturing
A CPQ solution (Configure, Price, Quote), replaces manual tools with a rule-based, guided approach to quoting. It helps teams sell complex products quickly and accurately.
Here’s how it improves every step:
Configure
A guided CPQ product configurator ensures sales teams and partners only build valid crane models. Whether quoting a tower crane or a truck mounted crane, rules are enforced in real time—no guesswork.
Price
The system applies pricing logic based on your inputs—materials, services, regional rules, or discounts. You stay in control of margins and consistency across deals.
Quote
Branded, professional quotes are generated instantly, including product specs, terms, and delivery conditions. Everything is built for accuracy and speed.
This structure eliminates the risks of spreadsheet-based quoting while accelerating time-to-quote.
Built for the Crane Industry
While many CPQ platforms focus on standard products, XaitCPQ is designed to handle complexity. It supports the challenges unique to crane manufacturing—large BOMs, customized builds, multi-step approvals, and channel sales.
With CPQ software, crane manufacturers can:
- Configure complex equipment with confidence
- Apply pricing logic across markets and configurations
- Support sales reps, dealers, and partners from a shared platform
- Generate consistent, compliant quote documents automatically
It’s a quoting engine that adapts to how your business sells—without forcing you to change your model.
Recommended Customer Stories

Case Study: Fabtek
Fabtek deliver detailed, accurate quotes 50% faster to scale their operation and increase sales.

Case Study: Penlon
Penlon revolutionized their entire quoting process, eliminated errors and increased capacity.

Case Study: Eurotherm
Quote time by more than 50%, automatically generating part numbers and pricing.
Integrated with ERP and CRM Systems
Quoting doesn’t happen in isolation. That’s why XaitCPQ is integrated with ERP and CRM systems to ensure smooth handoffs between teams and tools.
Supported integrations include:
- CRM: Salesforce, Microsoft Dynamics 365, HubSpot
- ERP: SAP and other enterprise platforms
- Portals: eCommerce and partner platforms for self-service quoting
When quoting is integrated with ERP and CRM, your business avoids duplication, speeds up production handoff, and maintains accurate data across every function.
Enhancing Customer Experience and Sales Efficiency
Quoting isn’t just an internal process—it’s a customer touchpoint. Delays, mistakes, or unclear proposals impact how buyers perceive your company.
With XaitCPQ, you’re enhancing customer satisfaction by delivering faster, more accurate responses—while giving your team tools that support scalability.
Crane manufacturers using CPQ see:
- Shorter quoting cycles
- Reduced errors in configurations and pricing
- Scalable quoting across direct and indirect sales channels
- Aligned teams across sales, engineering, and operations
Your quoting process should support growth—not slow it down.
Configure Price Quote Software helps crane manufacturers configure, price, and quote with speed, accuracy, and confidence.