Customer story:

Rexel Turned Tender Chaos into Streamlined Success with XaitProposal

Rexel, a French leader in the professional distribution of energy-related products and services, has transformed the way it responds to call for tender thanks to XaitProposal. With more than 1,950 branches in 19 countries and over 27,000 employees worldwide, Rexel needed an efficient solution to standardize and streamline its proposal efforts. Sonia Mourot, Expertise and Solutions Manager, leads a three-person team in the Western Sales Department (based in Tours and Nantes) dedicated to managing tender responses.

Rexel_corporate_logo

Region
France

Company size
27000

Industry
Energy

Solution
XaitProposal

The Challenge: Disjointed Processes and Outdated Content

Before implementing XaitProposal, Rexel relied on PowerPoint templates with outdated figures and limited customization. Each region had its own design approach, leading to inconsistent and inefficient technical briefs. Considerable time was lost updating data and formatting content, slowing down the overall tender process.

The Solution: XaitProposal Transforms the Game

XaitProposal brought clarity, consistency, and significant time savings to Rexel's tender response process.

About Rexel

Rexel S.A. is a French multinational company that specializes in the distribution of electrical, heating, lighting, and plumbing equipment. The company also offers products and services related to renewable energy and energy efficiency. With a network of 1,950 branches across 19 countries, Rexel employs over 27,000 people worldwide.

“Thanks to XaitProposal, I save precious time and I'm at peace, because all the data is up to date. I don't have to worry about the figures any more!”

– Sonia Mourot, Expertise and Solutions Manager, Rexel

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One Source of Truth: Centralized Knowledge Base

All relevant materials—CVs, organization charts, photos, and expertise content—are stored in a central Knowledge Base. This improves consistency and simplifies collaboration.

Polished and On-Brand: Visual Consistency That Wins

Templates now follow a unified graphic charter, making every technical brief professional and on-brand. Preview features ensure layout and image quality are always on point.

“Before, we had difficulty finding the information we needed. Now everything is centralised and accessible.”

– Sonia Mourot, Expertise and Solutions Manager, Rexel

Measured Impact: Results That Speak Volumes

  • Time Savings: Drafting a technical brief has gone from two days to half a day.
  • Higher Technical Scores: Rexel now consistently receives 100% on technical evaluations.
  • Stronger Brand Perception: Internally and externally, the quality and consistency of proposals have elevated Rexel’s professional image.
  • Operational Efficiency: With more time to focus on pricing and strategy, teams are more agile and effective.

Looking Ahead: Scaling Smarter

Rexel plans to expand the MCQs to better serve regional needs and enrich product- and expertise-related content.

“We're looking forward to 2025 with confidence. Thanks to XaitProposal, we’re ready to respond quickly and effectively to new opportunities.” — Sonia Mourot, Expertise and Solutions Manager, Rexel

 

XaitProposal screen mockup with logo

“Before XaitProposal, each region had its own methodology. Now our templates are standardized, which allows us to have harmony in both form and content.”

– Sonia Mourot, Expertise and Solutions Manager, Rexel

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