Oct 06, 2026
CPQ introduction

What is SAE CPQ? Variant management and CPQ for manufacturers of complex products

Silje Stensland

Silje, Xait CMO, is a brand transformation expert with an EMBA and over 20 years of experience, leading Xait’s global marketing and communication strategy with a focus on sharp execution and brand authority.

In short: SAE CPQ is software for selling complex, configurable industrial products. It combines variant management, rule-based configuration, pricing and quoting with deep SAP connectivity. SAE CPQ has been developed for more than 25 years, is used in over 100 countries, and is now part of Xait.

What does SAE CPQ do?

SAE CPQ is the operating system for selling machines and equipment. It takes sales teams, dealers and customers to a quote in three steps:

  1. Configure: guided selling and rules make sure only buildable combinations are possible, in interactive 3D if needed.

  2. Price: automatic calculation, flexible pricing, discount management and approvals.

  3. Quote: automatic, on-brand quotes in several languages, with e-signature.

What are SAE's building blocks?

Building block

What it does

Variant management

All variants, rules, materials and prices in one place, with a 100% overview

CPQ

Configure, price and quote in minutes instead of days

SAP Connectivity

Master data from SAP R/3 and S/4HANA, quotes to SAP as orders in one click

Interfaces / APIs

Connections to ERP, CRM, PLM, PIM and CAD

3D CPQ

Interactive 3D configuration based on patented technology

It also works offline for field sales and dealers, and runs in the browser, in the cloud or on-premise.

Who is SAE CPQ for?

Mid-sized and large manufacturers whose products have many variants and whose orders run through SAP:

  • Machinery and plant engineering

  • Machine tools

  • Agricultural machinery

  • Construction machinery

  • Vehicle manufacturing

What do SAE customers achieve?

  • Kurtz Ersa: complex quotes worldwide in 30 minutes, 15–20% more options sold, around 20% shorter delivery times.

  • NETZSCH: quick, accurate quotes, transferred to SAP as orders in one click.

  • Mayer & Cie.: a faster, simpler and more reliable pre-sales process with no logic breaks in SAP.

  • TRUMPF: has relied on SAE for global sales success for more than ten years.

What does "SAE by Xait" mean?

SAE is now part of Xait, a European software company for proposal and CPQ solutions. For SAE customers, what works stays the same: the same software, the same team and the same SAP expertise. What's new is a bigger network and more strength to develop the product further.

What's coming next?

From 13 October, we'll publish a post every week on a question sales and product leaders in manufacturing really ask: what is CPQ? How do you master product variety? How does a quote get into SAP without double entry?

FAQ

Who offers SAE CPQ today?

SAE CPQ is developed and sold by SAE, which is now part of Xait.

Does SAE CPQ work with SAP?

Yes, with SAP R/3 and SAP S/4HANA. Checked quotes go to SAP as quotes or orders in one click.

Does SAE CPQ work offline?

Yes, it can be used offline, for example in field sales.

Is there a 3D configurator?

Yes, as an add-on with interactive 3D configuration. Get to know SAE CPQ:

 

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