Collaboration is the new competitive advantage


If there is a market for your product or service, you’re sure to have to have competitors. That’s nothing new. But increased global competition is changing the environment facing most companies today. New competitors are entering previously isolated markets and new disruptive technologies are putting pressure on organizations not only to compete, but also to be increasingly flexible and innovative. It is essential for organizations – both small
companies and global names – to respond and adapt to survive.

The question is: How?

Collaboration will be a key competitive differentiator for organizations in all industries in 2020 and beyond. According to a joint study between the Institute for Corporate Productivity and Babson College, companies that actively work to leverage collaboration as an organizational skill are five times more likely to be high performing. Researchers identified that the top factor in peak performance was the fact that the organization enabled collaboration as an operational imperative.

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