Customer story:

Bouygues Telecom transformed its proposal process with XaitProposal

By centralising content, automating formatting, and enhancing collaboration, Bouygues Telecom Business has improved the quality, speed, and consistency of its bids—while strengthening internal efficiency.

Bouygues-Telecom-logo-cropped

Region
France

Company size
11000

Industry
Telecommunications

Solution
XaitProposal

Connecting France with high-performance solutions

A major telecommunications operator since 1996, Bouygues Telecom provides high-speed connectivity, services, and digital solutions to individuals, companies, and local authorities. Its Enterprise division—Bouygues Telecom Business—supports clients in modernising their ICT infrastructures with complex connectivity, integrated technologies, and next-generation cloud services.

Serving more than 4,000 organisations and representing 85% of the CAC 40, Bouygues Telecom Business handles a high volume of tenders every year. But as the workload grew, so did the need for a more standardised, scalable, and collaborative approach to proposals.

About Bouygues Telecom

Bouygues Telecom is a French telecommunications company offering mobile, internet, and IPTV services. A subsidiary of the Bouygues group, it is the third oldest mobile network operator in France, following Orange and SFR, and preceding Free Mobile.

“The objectives have been achieved: we save time and our offers are consistent and better structured.”

– Alexandra Bello, Bid Manager, Bouygues Telecom Business

The challenge: Creating high-quality proposals, faster and at scale

Before adopting XaitProposal, proposal teams faced three key challenges:

  • Standardisation: Ensuring visual and structural consistency across bids
  • Efficiency: Avoiding the manual search and formatting of content
  • Scalability: Managing an increasing number of tenders across diverse teams

“Before, teams would waste time searching for content in different documents to recreate new bids. Now, everything is in the knowledge base. This prevents incorrect information.” — Alexandra Bello, Bid Manager In addition, teams struggled to coordinate effectively while maintaining quality: “It is essential for the tender response activity to have a tool that facilitates collaboration without compromising the quality of the bids.” — Laurie Schaeffer, Assistant Project Manager, B.Propale

The solution: Structure, alignment, and shared ownership

To solve these challenges, Bouygues Telecom deployed XaitProposal—a guided co-authoring tool that enables real-time collaboration, content control, and branding consistency.

Used by over 80 contributors across proposal and presales teams, XaitProposal is now supported by a dedicated reference group, composed of business experts and product managers. This team ensures continuous improvement by refining content, gathering feedback, and helping colleagues get the most out of the tool.

“Before, teams would waste time searching for content in different documents to recreate new bids. Now, everything is in the knowledge base. This prevents incorrect information.”

– Alexandra Bello, Bid Manager, Bouygues Telecom Business

Results: Time savings, quality gains, and stronger teamwork

Centralised content and faster formatting

Proposal contributors now build bids from a central knowledge base. Layout and design are automatically aligned with the Bouygues Telecom graphic charter.

“The template to our graphic charter saves us time in page layout and ensures that our visual identity is respected.”

— Alexandra Bello

Common errors like outdated information or inconsistent company names are avoided entirely.

Higher quality content—and fewer mistakes
By introducing automation and structure, the team has improved both how the proposals read and how they look. Bouygues Telecom is also piloting XaitAssistant, the AI feature built into XaitProposal.

“We are pleased to test XaitAssistant, XaitProposal’s new Artificial Intelligence feature. The content summary is very useful, especially when the number of pages is limited. And the correction allowed us to spot hidden mistakes—very relevant!”

— Laurie Schaeffer

Real-time collaboration, fewer risks

Teams now work together in real time, without worrying about version control or accidental deletions.

“When we duplicate a document, we avoid typos! This makes writing safer.”

— Alexandra Bello

“The ‘Archive’ functionality is reassuring—nothing can be deleted by mistake.”

— Laurie Schaeffer

The tables plugin has also been a success:

“The tables plugin has made it easier for us to integrate tables. Before, we used to take screenshots. We've saved precious time.”

— Laurie Schaeffer

XaitProposal screen mockup with logo

“The XaitProposal support service is very responsive and always provides us with concrete advice and solutions.”

– Alexandra Bello, Bid Manager, Bouygues Telecom Business

Feedback from users—and from customers

Internally, users highlight improved productivity, intuitive workflows, and a support team that solves issues in minutes.

Externally, customers notice a step-change in the appearance of proposals:

“The look and feel of our proposals has changed for the better compared with previous offers.”

— Fixed-line Solutions Architect, Bouygues Telecom

What’s next: Continuous improvement with B.Propale

To build on early success, Bouygues Telecom is launching its “B.Propale” reference group and continuing to evolve its process by:

  • Refining and adapting content based on user feedback
  • Expanding use of XaitAssistant and other smart features
  • Scaling XaitProposal across new teams and departments

The long-term objective is clear: maintain high proposal quality while continually improving efficiency and collaboration.

“The objectives have been achieved: we save time and our offers are consistent and better structured.”

– Alexandra Bello, Bid Manager, Bouygues Telecom Business

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