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Selling to an Informed Buyer

Selling to an Informed Buyer

“Mad Men” Sales Process

I was thinking of starting this blog off by saying something prophetic like “the sales landscape is changing” but in all actuality, the sales landscape has already changed and is constantly changing. In the old days, the salesman was in an education role where he would tell his prospective buyer all about how great his product was and how badly the buyer needed it. He would educate the buyer not only on what the product was but just how useful and essential the product is to the buyer’s life. Customizing the buying experience was not an essential part of the sales process either, most times the buyer was the one who had to customize themselves to the product. If any of you have watched “Mad Men” you probably have some idea of what I’m talking about.