I’m sure most of us have seen a proposal, email or any number of business documents that are so filled with jargon that they have either lost their core purpose or are so convoluted that they become completely useless. Jargon is defined by dictionary.com as:
“Language that is characterized by uncommon or pretentious vocabulary and convoluted syntax and is often vague in meaning”
How can you alter the style and tone of your documents to ensure you are aligned with your objective? Before we get too deep, lets first talk about the difference between style and tone. Style, according to Wheaton College, can be defined as “the way in which something is written, as opposed to the meaning of what is written.” This would include the type of document you are writing, the typeface, the font size, the use of graphics, the spacing of the margins, etc etc etc. Tone on the other hand refers to the attitude of what is being written or the impression you are trying to convey to your audience.
“You are mistaken, Mr. Darcy, if you suppose that the mode of your declaration affected me in any other way, than as it spared the concern which I might have felt in refusing you, had you behaved in a more gentlemanlike manner.” (Elizabeth Bennett)”
― Jane Austen, Pride and Prejudice
“The mode of declaration.” Elizabeth had it right, didn’t she? The way a proposal is presented and the tools used to communicate your commitment to the project has a huge bearing on how your proposal is met by the client. Now that entails a lot more than sitting a couple of writers down, handing them the required info and asking them to type away. It needs planning, and organization, and a lot more business intelligence than might appear. So here’s a little help to get you going in the right direction and creating that proposal that cannot be refused.
Xait to host webinar in September: How Does a Sponsor Evaluate Your Bid?
We are excited to announce that Xait will be hosting a Webinar on September 19, 2011, 11am-12pm.
The presentation will focus on how sponsors evaluate bids from CROs and provide you with some practical tips on how to improve your proposals.
Learn more and register