In our first article of this series we discussed the importance of making your bid or proposal more personalized to make it effective. So having created something that is truly unique and client focused we now need to look at how else we can ensure a winning submission.
Cornerstone number 2 – Make it collaborative
It’s amazing how many people we come across who try to avoid going back to documents they’ve sent out, for fear of spotting the errors and issues that made it into the final submission. They bury their heads in the sand, accepting that these lapses are unfortunate but part of the life of someone who creates sales documents. This is a very understandable reaction, but the reality is that rather than avoiding this pain, they should be looking to their process and tools to find ways to ensure higher quality, fewer errors and more confidence in their output.