Before we dive too deep lets talk about some of the benefits of automating your processes. If we boil down everything, you want to automate processes to increase your revenue/profits and cut expenses. This could be an increase sales, in knowledge, in leads, in conversion rates etc. Directly relating to increasing any number of the aforementioned metrics is decreasing the time it takes to complete those tasks. Simply put, the less time you spend accomplishing a given task, the more valuable that task becomes.