How can you alter the style and tone of your documents to ensure you are aligned with your objective? Before we get too deep, lets first talk about the difference between style and tone. Style, according to Wheaton College, can be defined as “the way in which something is written, as opposed to the meaning of what is written.” This would include the type of document you are writing, the typeface, the font size, the use of graphics, the spacing of the margins, etc etc etc. Tone on the other hand refers to the attitude of what is being written or the impression you are trying to convey to your audience.
“My fear now is of cliche, of complacency, of not being able to feel authenticity in myself and those around me.” – John Hawkes
At the cost of sounding clichéd (pun intended) here is an excerpt from a blog by Jayme Sokolow, the recipient of Fellows Award and a Vision Award from the Association of Proposal Management Professionals for his contributions to the proposal profession. We found this hilarious but completely true:
Best of breed
If you are not selling puppies, why claim that your solution is the “best of breed?” The phrase comes from the world of show dogs.
“You are mistaken, Mr. Darcy, if you suppose that the mode of your declaration affected me in any other way, than as it spared the concern which I might have felt in refusing you, had you behaved in a more gentlemanlike manner.” (Elizabeth Bennett)”
― Jane Austen, Pride and Prejudice
“The mode of declaration.” Elizabeth had it right, didn’t she? The way a proposal is presented and the tools used to communicate your commitment to the project has a huge bearing on how your proposal is met by the client. Now that entails a lot more than sitting a couple of writers down, handing them the required info and asking them to type away. It needs planning, and organization, and a lot more business intelligence than might appear. So here’s a little help to get you going in the right direction and creating that proposal that cannot be refused.
Xait will be attending the annual APMP UK conference which is Europe’s premier event for bidding and proposal management professionals.
Although the conference is oriented around the bids and proposal industry; it is increasingly attracting delegates from across a broader spectrum of new business acquisition. This is testament to the quality and range of our speakers and the relevance of their subject matter into a broader range of work winning activity.
The conference is taking place at the charming Chesford Grange Hotel in Warwickshire, on October 24th-25th. Feel free to contact us at the event.
Xait is pleased to announce attendance as exhibitors at the 2nd annual UK APMP Conference starting October 13th 2010.
The theme for this year is “Making a Splash – Clear thinking, refreshing solutions”.
UKAPMP hold regular friendly networking events covering interesting and relevant subjects from how to engage with current procurement practice, to the art and science of pitching. The conference takes place at the Nottingham Bellfry, Nottingham. Xait is working closely with the APMP community in the ongoing development of XaitPorter – an industry standard proposal software. All Xait’s are Accredited members of the Association of Proposal Management Professionals. Feel free to contact us at the event to learn how you can reduce costs when producing proposals and tenders by using XaitPorter.
Breakfast seminar presentations are available for download
We would like to thank those of you who attended our breakfast seminar February 2, 2010. We also want to give a special thanks our presenters; Jon Williams of Strategic Proposals, Per Henning Uppstad of UiS, our own Leif Kjetil Skjæveland and Ray Brown of Concurrence. As we mentioned the event was filmed and will be made viewable very soon. Details on how to view the videos will be announced on our webpages shortly.
Xait to host webcast meeting for APMP-SOCAL
The meeting is free to APMP members and guests and will be hosted in venues in Redondo Beach, Anaheim, San Diego, Woodland Hills, and Redlands. The webcast will be led by a Business Development Manager at Xait Inc., and is scheduled to start January 21 at 6 p.m.