How to Write an Effective Cover Letter

How to Write an Effective Cover Letter

Xait
13. May 2016 | 2 min read

How to Write an Effective Cover Letter

You may remember our post, "How to Write an Effective Executive Summary" which should take precedence and will have a much greater effect on the reviewers of the proposal but the cover letter is still a valuable part of the proposal and will lead to unwanted questions of dedication if left out.

Your cover letter should be in line with your executive summary and emphasize the same key focal points as your executive summary while being much less detailed. Just like your executive summary the cover letter should be about the client, not about you or your company or how great you think you are. You should also avoid typical filler cliches such as "Thank you for the opportunity..." or "We are pleased to present..."

Your cover letter should include the 3-4 main reasons as to why your offer should be selected. These should all be tied to a value offer and should be subjective. For instance using vague adjectives such as "We are the best..." or "Best in class" or "Industry leading" your reasons should be how you are going to save time, save money or increase productivity or profits.

The last paragraph of your cover letter should include practical information such as who the client should respond to, the length of time your proposal is valid and any special terms or conditions. It should also be signed by a person of authority who has been authorized to present and make good on the proposal offers included within.

sign up for demo

Xait

Xait

Xait is redefining document collaboration. We believe that document collaboration should be about improving both quality and productivity. And this is exactly what we help our customers do with XaitPorter. By removing interruptions in the document creation process, we provide our customers with focus.

Follow our blog


We write professional blogs worth a read. Follow the blog for a sneak peek of the future!

You may also read


How to efficiently handle document collaboration across regions

Oct 10, 2019 - Tore Medhaug

How to efficiently handle document collaboration across regions

Have you ever been thinking that everyone working under the same roof would be more efficient?

Increase your efficiency and save time with a proposal co-authoring and management solution

Oct 08, 2019 - Silje Stensland

Increase your efficiency and save time with a proposal co-authoring and management solution

Working together to create a proposal can be time-consuming, frustrating, even chaotic. 

Integrate, adapt, overcome

Jun 03, 2019 - Magnus Birkenes

Integrate, adapt, overcome

The “2019 Connectivity Benchmark Report”, conducted by renowned market research company Vanson Bourne and..