International Sales: How to Sell in a Global Market

International Sales: How to Sell in a Global Market

Tore Medhaug
20. Apr 2021 | 4 min read

International Sales: How to Sell in a Global Market

Thinking export or international sales will help your company grow, be more competitive, and increase revenue. It is demanding and brings potential risk, but for some companies, it is the only real chance of success over time. 

Investing in international business will give you a lot of benefits, the key ones being:

Increased sales: New clients and potential clients will expand your product life cycle. 

A client in another country may have different needs that will lead you to develop and think differently.

International references will increase your sales, showing other prospects that your company can be trusted when it comes to succeeding abroad.

Growth: Companies with international sales often grow faster than companies that do not sell internationally.

The company will automatically become more competitive, since the production rate is rising, leading to lower cost.

Risk: International sales allow you to spread the risk to different countries, regions, or marketplaces, so you do not depend on succeeding in one place only.


Have a Research and Strategy Plan in Place

“How do I sell in a global market?”

If you put this question to someone working with sales in the international market, their immediate reply will most likely be, "You have to know the various languages and understand culture".

Yes, I believe that is true. However, this in itself is not enough to achieve your goal. Establishing an office in a new country or region takes a lot of preparation. The first thing you should do is having a research and strategy plan. This plan should be transparent, as it may change from market to market. Also, the plan should be flexible to adjust at any given time.

The analysis should include questions like:

  1. Who are your clients?
  2. Who are your competitors?
  3. Are there any local laws or regulations that you should be aware of?
  4. Would it be more efficient to start with a partner instead of opening an office?

When you have completed the strategy and research, you should stick to it. Also, have a plan B, because there might be setbacks.

When this is done, you should also have a solution that makes document collaboration easier and more efficient for your organization.

XaitPorter – Ideal for International Sales

Co-authoring and automation software XaitPorter is great for international sales purposes and will make your team collaborate faster and more transparently across home offices, regions and countries. XaitPorter enables your team to have more control over the content production – well in advance of the deadline, and with higher quality. 


Top 5 Benefits of Using XaitPorter for International Sales

1. Improve the Quality of Your Documents

What you really should be putting effort into when creating a business document like a bid or a proposal, is the content. By simplifying and streamlining the process, XaitPorter lets your team focus on the essential elements of your document.

2. Automate Your Writing Process

Every bid, proposal or other business documents help to enlarge and refine the cloud-based corporate content library. Your next bid or proposal is even easier – and faster – to create and submit.

3. Parallel Processes – Faster Production

The big change with XaitPorter is the streamlined production process. No more waiting for others to complete their tasks. Save up to 70% in production time!

4. Complete Deadline Control

Too late? Too bad! With complete control over the progress of your documents, you have no worries about making the deadline.

5. Reliability

XaitPorter is a heavy-duty co-authoring and automation solution built to handle bids and proposals of any size! No task is too big!


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Tore Medhaug

Tore Medhaug

Tore holds a Technical degree and has a variety of business courses from BI Norwegian Business School. He has previously worked for different oil service companies and IT companies. Tore used to be Norway's biggest self-proclaimed golf talent, and also has a big passion for Ice hockey.

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