5 Ways that a CPQ System will Help Drive Inbound Marketing
18.09.2022
-4 min
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Kevin Craine
18.09.2022
-4 min
Every commercial manufacturing organization must make sales to survive. After all, if customers don’t buy your product or service, you won’t be in business long. And while many technology solutions help organizations save money through efficiencies and workflow improvements, fewer help you make money. Fortunately, new sales enablement tools like XaitCPQ are changing all that.
One effective way to enable more sales is to remove friction from the sales process. You can do that by improving your inbound marketing. While standard outbound marketing works to entice prospective customers with outreach and content they don’t always want, inbound marketing connects with customers without them even knowing it. Customers come to you when they find that you help solve a problem or meet a need that they already have.
When customers trust you it’s much more likely they will buy from you. Over 80% of buyers do online research before making a purchase. And 46% of buyers say they pay more to purchase from brands they trust. Companies win more customers by creating valuable content and experiences tailored to them. In the end, if you can build trust and awareness with buyers who are doing their own research you will likely land them as customers.
What if you could leverage the advantages of inbound marketing in every customer interaction? That’s where a sales enablement tool like XaitCPQ comes in. The cloud-based configure-price-quote solution enables you to do much more than simply respond with a quote or proposal.It makes it easy for sales teams to quickly and correctly present any combination of inbound and outbound marketing content in the form of mini-websites, listing relevant benefits, offering ROI calculators, 3D visualization tools, and e-commerce portals.
The capabilities built into XaitCPQ are especially powerful for large organizations with multiple product offerings, advanced service options and programs, across multiple countries. Here are some to consider.
It’s time to consider how a CPQ solution like XaitCPQ can help you sell more, and sell in more ways. The software makes it easy to run multiple pricing models at once. With just a few clicks both sales reps and end customers can configure, price, quote, and engage with various scenarios. The result is that manufacturing organizations build a more robust and agile proposal process that increases the chance of making the sale, landing it ahead of the competition, and closing the deal with higher revenue than ever before.
Related article: Three Steps to Driving Services Revenue with XaitCPQ
Kevin Craine
Kevin Craine is a writer, technology analyst, and an award-winning podcast producer. He is the host of "The Xait Factor" podcast and has listeners and readers worldwide. He was named the #1 Enterprise Content Management Influencer to follow on Twitter.