The way buyers view quotes has changed, have you adapted?
In today’s extremely competitive marketplace, constantly finding ways to improve your customers’ buying experience and making sure it is as easy as possible has never been more important. Your proposal is a significant factor in the early stages of a buying process, and often where first impressions are formed.
In 2020 the number of emails that are opened and read on a mobile device increased from 60% to 81% compared to the previous year. This ultimately means we can expect buyers to first view a proposal on a mobile device as well, and in doing so creating a good first impression with your proposal becomes increasingly more important.