Ginger CEBTP Writes Proposals 25% Faster and Boosts Sales with XaitProposal

Proposals Were Created from Old Proposals

Ginger CEBTP, known for its construction and public works speciality, faced several time-consuming challenges that echo throughout the construction industry. Traditional methods and lack of efficiency.

• Time-consuming: It took a lot of time to build a proposal on their complex businesses. 
• Copy and Paste: Proposals were created from old proposals with copy-pasted content.
• Layout and Format: Struggling with layout and formatting using desktop publishing software and copy and paste methods was a big issue. 
• Level of Investment: The final document wasn’t up to the level of investment. 
• Decentralized Team: Needed a tool to easily share their best practices, photos, techniques. 

More Time for Business Teams

In the past, the Ginger CEBTP team of 400, including geotechnical engineers, copied and pasted content from old proposals to create new ones. The results did not live up to the level of investment required. With XaitProposal, Ginger CEBTP has been able to save time, improve the quality of their proposals, and maintain brand identity at the same time. Their conversion rate for proposals to orders also went up three points in two years.

• Greater Efficiency. Less manual work, including layout and formatting.
• Greater Productivity. More time to personalize proposals and stand out.
• Greater Quality. Proposals are immediately recognized from the cover.

“Intuitive Solution”

In 2016, Ginger CEBTP selected XaitPorter and launched their project. They began with the bid administrative response, followed by the geotechnical engineering field. Everyone in the Business Development Department agrees that XaitProposal is user-friendly:

• Questionnaire: “All you have to do is check the items you want to add to your offer, a kind of online shopping. It’s simple and efficient!”
• Outline Mode: Allows you to customize the structure of the client’s request.
• Collaborative Mode: Allows you to work with other departments, inter-agencies, or on multi-business proposals.
• Centralized: Allows the Project Manager and her teams to centralize and share photos, techniques, and best writing practices.
• Knowledge Library: Pre-writing technical content gives them more time to personalize proposals.
• Automatic Layout: For the Business Development Department, eliminating this challenge has been the biggest advantage of using XaitProposal: “They appreciate the automatic layout and not having to worry about formatting anymore.”
• Onboarding: “The Xait team accompanied us through all phases of the project: content workshops, testing, and roll-out.”
• Training: “In 2017, all our geotechnical engineers were trained by Xait, i.e., 300 employees. Xait then transferred their skills and accompanied us to ensure that we were able to carry out the content design and parameterization in-house.”
• Adoption: According to an internal survey, 87% of the teams at Ginger welcomed the project.
• Customer Success:  “Their XaitProposal team is always responsive and attentive to our requests.”

Increased Quality and Conversions

Today, more than 400 people use XaitPorter and 46% of proposals are issued with XaitPorter. Together, they have streamlined their process and reclaimed valuable time they are investing in quality for their clients.

• Effectiveness: Writing proposals 25% faster and reclaiming valuable time.
• Competitive Edge: Employees and clients alike appreciate the style, graphics, and layout: “It makes us stand out! The cover page, in particular, is very attractive. Our proposals are immediately recognized thanks to the cover.”
• Higher Quality: Pre-written content, time, and collaboration helps accelerate content personalization.
• Best Practices: Centralized work and content allows the project manager and teams to centralize and share photos, techniques, and best practices possible.
• Sales Boost: Conversion rate for proposals to orders went up three points in two years too.

With XaitProposal, Ginger CEBTP has streamlined their process, centralized their content, and improved collaboration. This efficiency has reclaimed valuable time for their business teams, and increased their proposal to order conversion rate by 3 points in 2 years.